Can you recall how we got to a point where an iPhone can cost more than a thousand pounds in just over eleven years of existence?
The starting point iPhone 2G
Let’s not get our Gs mixed up here – the 1st generation iPhone was out in the United States, June 2007.
The iPhone 3G was on the market in July 2008 across 22 different countries and sold over 1 million units in its first weekend.
The second-generation iPhone came in two colors – black and white – and was priced considerably cheaper at £99 with a two-year contract.
The phone came with iOS 2.0 software and received a wave of other updates enabling features such as multimedia messaging (MMS) and copy and paste.
A year later the iPhone 3GS was released – the S stood for speed – the new slogan being: “The fastest, smartest phone yet.”
The iPhone 3G was obsolete in June 2010.
Back in June 2010, the fourth generation iPhone was revealed at Apple’s Worldwide Developers Conference in San Francisco,
CEO Steve Jobs dubbed the iPhone 4 as the slimmest smartphone in the world at the time.
“This changes everything. Again,” was the slogan this time.
The phones newly introduced front-facing camera gave Apple an edge on other smartphone competitors – as it meant there was now Facetime video chat.
The 16GB model would have cost you £499 and the 32GB version £599.
A fifth-generation device, the iPhone 4S was released just over a year later – which brought about voice-assistant Siri for the very first time in October 2011.
The iPhone 5 was released in September 2012 and was the last Apple device which had been overseen by Steve Jobs – he had died the year before in 2011.
The iPhone 6 and 6 Plus was released in September 2014 saw Apple introduce a plus-size option.
The 6 and 6 Plus sported 4.7 and 5.5-inch displays respectively.
An upgraded camera, increased battery life and the introduction of Apple Pay were just some of the many features of the new device.
The iPhone 6 was priced at £539, sim-free.
The iPhone 6 and 6 Plus were Apple’s flagship phones for just under a year until the iPhone 6S and 6S Plus came into existence.
The iPhone 7 was released in September 2016 – its starting price in the UK was £549.
For £669 you’d get the iPhone 7 Plus.
Both models came in either 32GB or 128GB sizes and were presented in a range of colors – grey, black and red.
This generation of iPhone saw the headphone jack removed, the addition of water-resistant technology and a new and a better-quality of 12-megapixel camera.
iPhone 8, 8 Plus and X
The iPhone 8, 8 Plus and X were announced in September 2017 at the Steve Jobs Theater at Apple’s headquarters in California, US.
The iPhone 8 and 8 Plus were released later that September and were available in these colors: silver, space grey, and a new gold.
Instead of the aluminum casing featured in the iPhone 7, Apple moved swiftly to an all-glass design for the iPhone 8 and 8 Plus.
Prices started at £699 for the 64GB iPhone 8 and £799 for the 64Gb version of the iPhone 8 Plus.
As for the iPhone X – it was released in November 2017, marking the tenth anniversary of the iPhone.
It featured the removal of the home button, an OLED display on a 5.8-inch screen and wireless charging.
Its new and improved features meant the anniversary phone was priced just under the thousand-pound mark – at £999.
Apple has released three more phones.
iPhone XR, iPhone XS, and XS Max.
It would cost you £749 to buy the cheapest of the three and a whopping £1,449 to buy the most expensive.
But those prices could all change after Apple boss Tim Cook’s hint the firm could reduce its iPhone prices in the future – when, where, by how much? We don’t know yet.
And would a change in price bring a change in look now Sir Jony has moved on? Apple’s next iPhone announcements could be the most interesting yet.